THE B MAJOR ENTERTAINMENT NETWORK:
Daniel Savage, President
Daniel Savage has a 20-year history of bridging the creative and commercial worlds, making deals and fostering relationships between them that furthered artists' careers. His unique combination of having formal training in both music and business gives him uncommon insight and allows him to travel easily and effectively in both environments. As General Manager of Madonna's Maverick Records, he worked with such artists as Alanis Morissette, Michelle Branch and Deftones. He was also Senior Vice President of Sales, Marketing and Synergy for the Walt Disney Company's Hollywood Records, working extensively with ESPN, ABC, Radio Disney, Theme Parks, Buena Vista Pictures, and the Disney Channel. He has held executive positions at other major music companies including Island (Elton John, U2), Lava/Atlantic (Matchbox 20, Sugar Ray, Page/Plant), Mercury and PolyGram Group Distribution. He started his music career as Head of Market Research for PolyGram Records, Inc. Previously, he was a Senior Account Executive for Edelman Public Relations' Corporate/Financial Group. His roots in music are as a trained musician, having studied at the Eastman School of Music and as a music journalist. He holds an M.B.A. from Columbia University Business School.
Jonathan Baskin--Baskin & Associates, Inc.
Global Brand Stategist, Author, Speaker
Since 2003, Jonathan has led a marketing decisions consultancy based in Chicago, IL, focused on enabling more reliable, profitable, and sustainable marketing and branding through three primary strategies:
o Helping C-Suiters see the value of branding across the business
o Identifying marketing actions based on measures of likely success.
o Empowering entire organizations to plan and then deliver great campaigns.
His proprietary approach is based on his work researching and writing four books on marketing and branding; penning a bi-weekly column on CMO leadership for Advertising Age; creating daily essays for his blogs Dim Bulb and Today in the Histories of Social Media; and speaking to corporate audiences around the world as an advocate for new ways to deliver authentic and truthful communications.
A former colleague of Savage's at Atlantic Records, Rick Goetz is a music business consultant and marketing professional with deep roots in the music industry. During his 20 years in the music business, he has been a major label A&R representative, a music supervisor, an artist manager, a bass player, and the head of a digital record label. His diverse experiences have given him insight into the complexities of making music and making a living making music from both the artist’s and executive’s perspectives. Rick Goetz started his career in entertainment as the bass player and manager for the funk band Dine-O-Matic while at New York University in the early ’90s. The band played out in New York City regularly for about three years, and members of the group have gone on to play and record with David Byrne, Amy Winehouse, Ian Astbury, The Roots, Public Enemy, Sharon Jones & The Dap-Kings, Antibalas, and the Walkmen. It was managing this group that led him to his work within the major label system, developing talent and releasing, marketing, and distributing albums, singles, and music videos. He has worked for Lava/Atlantic, and Elektra, and EMI, with artists including Kid Rock, Matchbox 20, Dream Theatre, Pantera, Sarah Brightman, and The Corrs, and on television shows including Sesame Street, and Psychic Detectives. Since leaving the major labels in 2007, he has handled major marketing campaigns for a range of artists, from young, local, and aspiring bands, to multi-platinum, international superstars.
A former colleague os Savage’s from Polygram, Marty Maidenberg is a marketing and management consultant for artists, musicians, and their brands. During his career in the music industry that has spanned over 25 years, Marty has worked for major label record companies (Mercury/PolyGram, Epic/Sony), self-starter indies (COO, S-Curve Records), and as an artist manager (Sir Elton John, Joss Stone). His experience has been honed by building multimillion-dollar artist brands, managing global marketing departments, creating game-changing digital media strategies, and by initiating non-traditional, integrated marketing campaigns. In turn, he has helped to guide and advance the careers of some of the most well-known talent in the business including Sting, Carrie Underwood, Duran Duran, Fiona Apple, Fountains of Wayne,Dixie Chicks, Oasis, John Mellencamp, Joan Osborne, Vanessa Williams, Hanson, Morrissey, Donna Summer, INXS, Sarah Brightman, and Elvis Costello and many others. He has also produced performances at major live events, including solo concert tours and media events such as the Super Bowl Half-Time Performance, The Grammy Awards, The Oprah Winfrey Show, and PBS’ Kennedy Center Honors and Great Performances. In 2011, Marty established M Squared Entertainment as a consulting company, providing marketing services and strategic advice for music artists in all aspects of their careers: from product development to digital media management; from online promotional content creation to sales/distribution programs; from video production to public relations; from creative and visual design to regional and national touring initiatives.